I was born in the United Kingdom, where my Mexican parents were studying postgraduate degrees thanks to CONACYT scholarships. At the end of their studies, we returned to Mexico.
In 2007 I decided to leave Mexico to seek new challenges and understand if I really had the ability to “rub shoulders” with the people I most admired. I knew it was my last chance before settling down, so with two suitcases and a plane ticket, I arrived in London to try my luck.
The advantage of being born in the UK is that the passport was not a problem. The assimilation was another thing, since I got to knock on doors and ask for appointments so I could meet the production houses and understand how the business worked. Little by little I got into the shows and when the opportunity arose, I asked for more tasks to do. This is how I started to assist more people, which gave me more notoriety. One thing leads to another and talent flourishes, I’ve been very fortunate to be in the right place at the right time.
I am creative director and founder of Satore Studio. I consider myself a multimedia artist whose work encompasses sound, lighting, music, video mapping and video design, as well as choreography and costume design. After finishing my Bachelor of Arts studies at Creighton University, I worked as an art director for MTV Latam in Mexico. I’ve done production design, visuals, and lighting direction for artists like Elton John, Beyoncé, Danny Boyle, and for big events like the Coachella Festival, UNKLE, Xu Bing, the Serpentine Gallery, and Old Vic Tunnels. I have also worked with fashion big names such as Alexander McQueen, Craig Green, Moschino, Alexander Wang, and Thomas Tait.
My work is influenced by everything I knew as a child, the streets of the city, the culture and everything that I observed growing up in Mexico. I have always said that I am not a person who makes his Mexican identity obvious, rather it comes out in forms and formats where, if one looks carefully, one can notice details that make a piece mine.