I arrived in the United Kingdom in 2000 as the European Director of Tourism hired by the Mexican Ministry of Tourism. During my twelve years tenure, I managed to position the United Kingdom as the country that sends the most European visitors to Mexico and the third in the world, a place it has held since 2005 to date.
Currently I am the founder and director of 110PERCEB LTD, a London based consultancy and public relations firm dedicated to tourism, design, culture, and gastronomy. Our main clients are the important resorts of Los Cabos, La Paz, and Todos Santos in Baja California Sur.
I am the creator of México Chic, the first guide to Mexico’s most luxurious and alluring hotels. Additionally, I am the International Director of Special Projects at the important Marbella Design Fair.
In 2016, for my many years of service abroad contributing to the increase of visitors and promotion of Mexico, I was awarded the prestigious “XXVII Premio a la Excelencia Turística Miguel Alemán Valdés” given yearly by Fundación Miguel Alemán, A. C.
I live and breathe Mexico every day. My passion and work are the same: to position Mexico in the fields of tourism, gastronomy, culture, art, and design. An activity that I continue to carry out every day with my marketing agency.